George Barber

White Horse Recovery, a leading provider of mental health and substance use support services in northern New Hampshire, continues to strengthen its connection to local communities with the addition of Recovery Coach George Barber.

“We are thrilled to welcome George to the team,” said White Horse Executive Director, Matthew Plache. “He brings professional expertise, lived experience, and a passion for helping others – he exemplifies the organization’s mission to foster hope and healing through compassionate care.”

Featuring a professional background that includes work as a chef, touring musician, record label owner, and mentor at a therapeutic boarding school, Barber is a native of Cape Cod and a Keene State College graduate. He has also navigated his own journey of recovery over the past six years.

“Shared experience is a powerful tool in recovery,” said Barber. “When people know you’ve walked a similar path, it builds trust and understanding. That connection can make all the difference when guiding someone toward a better future.”

At White Horse, Barber will work with vulnerable populations, including individuals experiencing homelessness and youth facing barriers to recovery. He is also currently pursuing certification as a Certified Recovery Support Worker (CRSW).

According to Barber, he was drawn to White Horse in part because of its deep ties to the local community. “I’m grateful for the opportunity to serve this community,” he explained. “My own experiences will hopefully help others change their lives.”

Looking ahead, Barber said he plans to continue to grow in his role. “My goal is to stay useful and keep learning,” he said. “I’m really excited by various opportunities presented here, especially for programming, especially for youth and vets along with various other forms of outreach – it really gets me jazzed.”

Founded in Center Ossipee, New Hampshire, White Horse Recovery has grown from a small organization into a leading nonprofit with 28 employees across four locations, providing both mental health and substance use disorder services.

If you or someone you know is struggling, you are not alone. White Horse Recovery offers services for those ready to start their journey to recovery. For more information, call 603-651-1441, Ext. 1.